Our Process
Reaching the Next Generation of Voters, Authentically
Young Americans are online, highly engaged, and paying attention to politics, just not in traditional ways. They don’t respond to scripted ads or legacy media. They engage through clips, edits, memes, and cultural moments that feel native to their platforms.
Our process is designed to connect candidates with these audiences organically and at scale, without compromising message or credibility.
Step 1: Campaign Launch & Content Activation
At the start of every campaign, our nationwide community of young, culturally fluent editors and clippers immediately begins producing original, trend-aware content.
This includes:
• Hype edits
• Short-form clips
• Memes and cultural formats
• Platform-native political content
Content is published across TikTok, Instagram, and X, where young voters already spend their time. We generate real engagement from real people who are receptive to the message but consume politics differently.
Step 2: Performance-Based Engagement
We set clear engagement goals, and candidates only pay for verified, organic engagement successfully generated through our campaign. Every interaction is the result of our highly active network of young creators who understand platform culture, trends, and how political content actually spreads online.
There are no inflated impressions, no artificial amplification, and no wasted spend. In many cases, momentum continues even after the campaign ends, as younger audiences remain connected to the candidate through the content ecosystem we’ve built.
Step 3: Premium Video Production (When Needed)
Some campaigns already have strong video presence. Others don’t, but that shouldn’t limit reach.
When a candidate lacks sufficient media, our premium, Los Angeles–based video team steps in to produce high-end content designed specifically for social performance.
This can include:
• Podcast-style conversations
• Interviews
• Cinema-quality campaign visuals
This footage becomes the foundation our editors use to produce high-performing social content that resonates with younger audiences while maintaining a serious, professional image.
Step 4: Verification & Trust
Every piece of billable engagement is reviewed and verified using AI-powered analysis and social engagement metrics.
Any engagement that appears suspicious or inauthentic is immediately removed from campaign totals. This ensures transparency, accountability, and total confidence in reported results.
The Outcome
We help candidates reach the young Americans that are ready to support them, but that engage with politics through modern cultural formats rather than traditional media.
By meeting voters where they are, and without watering down the message campaigns gain:
• Authentic reach
• Measurable results
• Long-term cultural relevance